Based on the size of the offers on the map, the tendencies, and the efficiency indexes; you can identify actions to put into place to optimize your campaign plan.

Purple offers concentrate a smaller proportion of your customer base, these offers are therefore more specific. This means that you only need to target a few customers to generate most of the potential revenue on this offer. These are perfect offers for additional targeted communication, to a specific audience and on a small volume (recruitment via lookalike campaigns).
Blue offers also concentrate a limited portion of your customer base and are good offers for targeted communication.
Light blue offers indicate items that do not concentrate on specific customers and are more diluted on your customer base. These types of offers are more suitable for communication triggered by customers' explicit intent.
White offers are recommended for larger audiences (full base campaigns, acquisition campaigns, activation or reactivation campaigns.

Analyze the potential of your offers with the Efficiency Map

With Efficiency Map you can view how much revenue offers generate, understand customer demand with the Efficiency Index and much more...