When hovering over the matrix view details of the overlap are displayed. You can refine your analysis by filtering on a type of offer in the drop-down menu on the left-hand side (brand, category, subcategory, etc.). Here we have selected brand

In the Matrix View the 50 best-selling offers over the last 30 days are displayed. Audience similarity is calculated in the top 5% of customers with the highest appetency.

The order in which these offers are presented in the view goes from the offers with the most similarity to those with the least similarity.

💡 Recommendations

Based on this input, you can adapt your plan by either:

Combining those offers within the same campaign if both items make sense from an editorial standpoint.
Reschedule the campaign dedicated to one of these two offers at another time to avoid over-soliciting customers or degrading campaign performance if pressure rules are applied.

Get the best out of your campaign plan with Audience Mapper

With Audience Mapper, you can view audience overlaps and get insights to optimize your campaign plan and much more...