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Pre-computed attributes categories

The Pre-computed attributes are indicators you can use as conditions in Custom Audience Filters. They are based on the data imported into Splio. They are also called aggregates.

They are deterministic, based on your customer's past behavior, or predictive, which are probabilities of future behaviors.

By default, the attributes are calculated on the 4 last years maximum, because we only keep 4 years of history for GDPR reasons. If you need to change this setting, please reach out to your contact at Splio.

On each of the attributes, the computing period is indicated: "over the last X months" or "on the total period". The latter implies this is calculated on the whole data set, with the 4-year limit.